GrandPR, Grand Valley State University’s student-run public relations firm, was granted national affiliation recognition by the Public Relations Student Society of America (PRSSA) for the second time since establishment in 2007. Out of more than 100 student-run firms across the nation, only 40 have been granted this recognition.
National Affiliation is a “stamp of approval” from the national PRSSA headquarters, recognizing student-run firms who excel in three areas: a solid PRSSA/Public Relations Society of America (PRSA) connection, a high level of professionalism and an effective structure.
“We are honored to have received this recognition,” said GrandPR CEO Daltyn Little. “GrandPR is a unique opportunity for GVSU students, and having the confidence of PRSSA National behind us will only encourage us to push harder and further to make our educational experiences at GVSU the best they can be.”
GrandPR was established in 2007 by a group of students in the Advertising and Public Relations program in the School of Communications at GVSU with the help of advisor and professor of Advertising and Public Relations Dr. Timothy Penning. GrandPR has worked with many notable clients in the Grand Rapids area such as ArtPrize, the Humane Society of West Michigan, and Kent County Girls on the Run. They provide public relations services such as consumer relations, community relations, social media, event planning, and strategic communication.
GrandPR has demonstrated its commitment to PRSSA by its relationship with West Michigan Public Relations Society of America (WMPRSA), the professional parent chapter of GVSU’s student chapter of PRSSA, along with a continual integration of professional communication both in and outside of the firm. With the help from current advisor Adrienne Wallace, a visiting professor of Advertising and Public Relations and a staff member at 834 Design & Marketing, it is able to offer opportunities to students to work with clients on a semester- or year-long project or campaign.
“These students produce long-term effective campaign results for clients at an economical rate,” said Wallace. “The student staff is actually contributing to the creative economy before they graduate from college. I think that speaks to the quality of the public relations education they receive, the talent and dedication of the current staff and of course, the strong student leadership model.
During the fall 2014 semester, GrandPR clients included Humane Society of West Michigan, ArtPrize, Supérieur Brand Clothing, Kent County Girls on the Run, and parent organization WMPRSA’s PR4Good client, the Women’s Resource Center.