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Josie Goldberg, a graduate of the Advertising and Public Relations program, returned to GVSU from Portland, Oregon on Friday, January 16, to share from her experience working in the social media “war room” representing Coca-Cola on social media during recent Super Bowl events.

The event was a joint event of the Advertising and Public Relations Major in the School of Communications and the West Michigan chapter of the American Advertising Federation (AAF). Goldberg spoke to current students and peer professionals in a sold-out Loosemore Auditorium on the downtown campus.

Student Joan Giffels gives a recap of the event on the blog of the GVSU chapter of the Public Relations Student Society of America (PRSSA) blog.

 

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