Grand Valley State University’s chapter of the Public Relations Student Society of America started one of the organizations first podcasts in August of 2016. The podcast is called “PR Hangover” and is run by Kelly Darcy, a GVSU advertising and public relations student.
“The goal of our podcast is to get a mixture of student and professional opinions about varying (public relations) topics, as well as a recap of our (PRSSA) meetings and interviews with the professionals who speak to us,” Darcy wrote in a blog about the podcast.
“We as students get to meet some amazing influencers and PR pros. The best way to capture them is by getting firsthand accounts from speakers themselves or students who experienced the meeting and record the conversations.”
PRSSA is a network of more than 11,000 college students interested in public relations and communication. The organization works to connect its members with resources and people who will enhance their education, broaden their network and help launch their career.
Darcy worked with Assistant Professor Adrienne Wallace to create the podcast and which is available on mixcloud.com, iTunes and soundcloud.com. Originally a biweekly podcast, new episodes now air every Wednesday at 2 p.m.
Darcy said they decided to start a podcast because it will help reach their target audience of PRSSA members, young professionals and students.
“Our target audience is constantly on the go, but want to keep up with PR news,” Darcy said. “A podcast is super easy to listen to when on the go, at the gym, or walking to class. It can be easily incorporated into our target audience’s lifestyle.”
Currently the topics of the podcasts include recaps of topics discussed or speakers who presented at GV PRSSA chapter meetings. Darcy hopes in the future there will be opportunity to branch out from this.
“I recently covered a sexism crisis that occurred at PRSSA national conference and was able to speak with someone relevant to the event via Skype and record it as a podcast. I loved doing that,” Darcy said. “So in the future I’d like to keep up on relevant (PR) issues and topics that occur and be the one to cover them. I welcome many topics for discussion.”