Little was required to create a theoretical campaign on fuel-cell technology for Toyota, this year’s competition sponsor. Her campaign included a five-page campaign plan, two pages of supporting material and an educational video explaining fuel cell technology. Chop & Hue, a Grand Rapids-based creative boutique specializing in post-production and production, assisted Little in the creation of the video. Little said that the journey has been exiting and even nerve wrecking at times.
“Nervous is an understatement of what I’ve been feeling over the past three months as I progressed through each round of the competition,” said Little. “The additional opportunity to attend the PRWeek industry awards in NYC was phenomenal, and the people I met were some of the most talented and respected professionals in the public relations, advertising and communications world.”
Advertising and public relations professors Adrienne Wallace and Derek DeVries were among Little’s top supporters and advisors throughout the process. Wallace said the award is a huge honor for both Little and the GVSU School of Communications.
“It is a highly prestigious award,” said Adrienne Wallace, who attended the award ceremony with Little. “The PRWeek Awards are a national event with nominees from across the globe, and that type of recognition is a great accomplishment for the GVSU School of Communications, the Advertising and Public Relations program and Daltyn especially. The knowledge and experience she has gained since beginning the project in September is going to be exceptionally beneficial for her future endeavors as a young professional.”
As the first place winner, Little received a $1,000 cash prize and was given the opportunity to attend the PRWeek Award Ceremony held in New York City on March 19, 2015.